Postscript is a marketing platform designed specifically for e-commerce stores, particularly those using Shopify. It specializes in SMS marketing, enabling merchants to engage customers through text messages. Postscript aims to help e-commerce businesses increase customer engagement, boost sales, and enhance customer retention through effective SMS marketing strategies.

Why integrate Utterbond with Postscript?

Integrating Utterbond Subscriptions with Postscript enhances customer engagement by leveraging personalized SMS communication for subscription-related updates, renewal reminders, and exclusive offers. This integration boosts customer retention through timely and relevant messaging, while also increasing sales opportunities by promoting additional products and upgraded plans directly to subscribers. With seamless data integration, businesses gain deeper insights into customer behavior and campaign performance, enabling more effective segmentation and targeting. Ultimately, the integration provides a unified platform for managing subscriptions and SMS marketing, improving operational efficiency and ensuring a cohesive and compliant customer experience.

Key Features:

Synchronize Utterbond metrics with Postscript to create personalized SMS campaigns.
Utilize Utterbond data to track revenue and optimize SMS conversions in Postscript.
Manage text conversations in Postscript to enhance customer engagement.
Design transactional journeys triggered by Utterbond subscription events such as Start, Upcoming Order, Skipped Payment, and more.
Segment subscribers based on their active subscriptions, subscribed products, cancellations, and completed orders for precise targeting.

Trigger emails for below mentioned subscription actions:

Subscriptions Start: Send a welcome email to new subscribers, introducing them to your products or services and setting expectations.
Subscriptions Paused: Reach out to subscribers who have paused their subscriptions, encouraging them to reactivate or providing options to better suit their needs.
Subscriptions Re-active: Celebrate with subscribers who have reactivated their subscriptions, thanking them for their continued support.
Subscriptions Cancelled: Understand why subscribers have decided to cancel and offer incentives or alternatives to retain them.
Subscriptions Payment Skipped: Gently remind subscribers of their upcoming payments and provide instructions on updating their payment information.
Subscriptions Payment Success: Acknowledge and appreciate subscribers for their successful payments, reinforcing the value of their subscription.
Subscriptions Payment Failed: Reach out to subscribers with failed payments, guiding how to update their payment details and avoid disruptions to their service.
Subscriptions Upcoming Charge: Proactively notify subscribers about their upcoming subscription charges, giving them time to prepare or make adjustments if necessary.

How to integrate Postscript with Utterbond?

To integrate with Utterbond, ensure you have an active Postscript account. If not, create one here. Once this step is completed, follow the instructions below:

Navigate to Utterbond Subscriptions > Settings > Integrations > Postscript

Click on "Set up," and enable "Connect".
Enter the Postscript private API key and click on “Save”.

The private API key can be found in Postscript Settings > API > Click on the Create Security Key Pair. Click Here to log in/sign up.
It will ask you to create a new API key; click "Yes" to proceed.
An API key will be created and displayed on the list below.

Copy the Private API key as shown in the screenshot.
Paste the copied API key in Utterbond.
Your integration steps are now complete, and the Utterbond Subscriptions app is connected with Postscript.

How to create a Flow in Postscript and view metrics?

Log in to Postscript.
Navigate to the "Campaign" section.
Click on "Create Campaign."

Go to "Automation Properties."
Select a trigger event or property.

You can send SMS/emails based on subscription events that occur in Utterbond Subscriptions.

If you need help with this integration please don't hesitate to contact our support team using the in-app chat toggle or by e-mail at support@utterbond.com.